This informative article additionally seems in: HBR’s 10 Must Reads 2017

This informative article additionally seems in: HBR’s 10 Must Reads 2017 Low-end disrupters (think steel minimills and discount stores) also come in in the bottom regarding the market and just take hold within a current value community before going upmarket and attacking that stratum (think incorporated steel mills and old-fashioned merchants). By comparison, new-market disruptions [...]